The i-intro® Method
A structured Retained Recruitment process
The i-intro® Method defines how recruitment agencies transition from contingent recruitment to consultative, Retained partnerships in practice. It provides the commercial positioning, methodology and structure required to win Retained work and implement it with confidence.
This is not theory.
It is a defined approach that supports recruiters across the full Retained journey -from initial engagement to long-term client partnership.
Why the i-intro® Method exists
That is not a people problem, it is a service model problem.
The i-intro® Method was built to fix that by changing how recruitment is delivered, as well as how it is sold.
Most recruitment businesses are busy, but fragile.
Too many live roles with low commitment.
Not enough quality, fillable roles.
Too much pressure on fees and cashflow.
The Three Pillars of the i-intro® Method
The i-intro® Method is built around three fundamental elements.
Together, they transform recruitment from transactional activity into consultative, Retained Recruitment.
Nurture & Engage
We help recruiters Nurture & Engage with prospective clients before roles exist.
This stage focuses on building trust-led relationships so conversations
start from insight,
not competition.
It replaces reactive business development with structured, aligned engagement.
Pitch & Win
We help recruiters Pitch & Win Retained Recruitment with confidence.
This stage enables stronger positioning through clear methodology, differentiated value, and
confident proposals.
Retained is won here properly - not discounted into oblivion.
Deliver & WOW!
We help recruiters Deliver & WOW! clients through a structured, visible process.
This stage ensures the recruitment process strengthens client
commitment and improves
hiring outcomes.
The result is higher Retention, repeat work and long-term partnerships.
Supported by i-intro® RecTech
Technology that reinforces the methodology.

Retained Recruitment is built on structured assessment and visible process.
i-intro® RecTech supports the i-intro® Method by enabling:
Behavioural and competency-based assessment
Structured candidate comparison
Transparent client collaboration
Evidence-led selection
This is not a CRM or ATS. It is technology designed to make the methodology visible - and credible - to clients.
Results achieved by recruitment agencies implementing the i-intro® Method
Retained pitch-to-win ratio
Million in Retained and consultative fees generated
Recruitment agencies implementing the model
First-year placement Retention, strengthening client relationships and repeat work
These outcomes are driven by defined systems, not higher volume.
Results achieved by recruitment agencies implementing the i-intro® Method
Retained pitch-to-win ratio
Million in Retained and consultative fees generated
Recruitment agencies implementing the model
First-year placement Retention, strengthening client relationships and repeat work
These outcomes are driven by defined systems, not higher volume.
Results achieved by recruitment agencies implementing the i-intro® Method
Retained pitch-to-win ratio
Million in Retained and consultative fees generated
Recruitment agencies implementing the model
First-year placement Retention, strengthening client relationships and repeat work
These outcomes are driven by defined systems, not higher volume.
Who the i-intro® Method works for
The i-intro® Method is designed for recruitment business owners who want to move away from transactional recruitment and build a more predictable, Retained process.
It works best for agencies that:
Focus on permanent recruitment
Are owner-led, typically with 1–20 people
Operate across the UK, US, Europe and the Middle East
Are experiencing pressure on fees, cashflow, or client commitment
Are open to
changing their recruitment model and process, not just improving their tactics
Built around Retention, not just hiring
Recruitment’s biggest problem is not hiring.
It is Retention.
That difference reflects a change in methodology.
When the process is structured, expectations are aligned, and assessment is objective, outcomes improve.
Retention
is not an afterthought within the i-intro® Method.
It is designed into the methodology from the start.
This is what separates true Retained Recruitment from contingent activity.
